Purely in terms of branding, I would put Ranveer and Varun at the top of the heap among the younger crowd, they are very very good. And then there is Ranbir who was gifted a persona by the media and hasn’t figured out how to escape it and build something of his own. Maybe he doesn’t want to be locked in like that, but it is limiting the spread of his stardom and name recognition. I think building a clear brand is what other young stars struggle with, Rajkummar for instance hasn’t found a really good kind of “hook” to make his personal brand memorable. (sorry, wordpress is being fussy about embedding, click the link) Of course, big rewards come with big risks, if he goes too far, he will end up having his whole brand (personal and professional) suffering. But it is a simplified version of real which is easy to digest and repeat and turn into an identifiable part of who he is in public. It’s not “real”, because the “real” Ranveer must include quieter moments and sadness and seriousness and so on. He took something that was true about himself (long before he was famous, his friends say he was already dressing and acting outrageously) and kind of amped it up a little bit to build a star persona. Claudia linked this to me in a comment, I mostly find it interesting as another example of Ranveer being very very good at building a star brand.
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